SMM—manager: who is he and what should he become?
SMM manager is a profession of the 21st century. Due to her obvious youth, still not everyone understands what a specialist with such a name is capable of and what requirements can be imposed on him. We suggest you figure it out.
SMM manager, who are you?
The main task of an SMM manager is to promote goods or services on the Internet. There is a whole range of measures for this.
Some believe that the responsibilities of an SMM manager are limited to filling sites with content and setting up ads. However, this is a too narrow understanding of the profession. A good specialist is, first of all, a strategist who is able to plan a comprehensive promotion of a product or service. Content and online advertising in this case will be just one of the many tools that he will use to get results.
A narrow understanding of the specifics of the work of an SMM manager leads to the fact that many companies are missing out on benefits. According to statistics, 79% of Russian manufacturers of goods or service workers are trying to promote themselves on the Web. However, in 95% of cases, this is not done professionally. Most often, the coverage of the Internet audience is entrusted either to their hastily trained employee or they incorrectly form tasks for professionals.
As a result, companies really acquire pages on social networks and even attract some kind of audience to them, not realizing that they use this resource by less than a third of its capacity.
However, the trend is that the SMM services market is becoming more and more professional. The number of companies on social networks is growing, and there is a growing understanding of what opportunities they open up. Naturally, this is followed by the realization that a person capable of attracting a huge audience of potential customers cannot “cost” the company cheap.
As a result, qualified SMM specialists are becoming more and more in demand every year. But the problem is that the talent pool is growing much slower than the demand for promotion services in social networks.
What is the responsibility of an SMM manager
A clear definition of the responsibilities of an SMM manager will help avoid misunderstandings. Here’s what he should:
• create and maintain pages in social networks, smm panel, timely filling them with high-quality interesting content;
• develop a product promotion strategy, create media and content plans;
• promote a product or service on social networks;
• develop creative special projects and contests;
• prepare reports on accounts and promotion;
• analyze the activity of competitors in social networks;
• select performers and control their work;
• monitor and analyze the information field, follow the industry news, track the latest trends;
• maintain feedback with subscribers, involve them in activities, maintain communication.
To implement a product, an SMM manager must take several important steps. At each, he will have to make decisions on which the success of the entire enterprise depends.
The first step is to make the right choice of a social network. Each gathers its own audience, of a certain age, level of prosperity, possessing certain interests. Dividing your budget across multiple social networks isn’t as profitable as focusing on one with the most appropriate audience.
Next, you will need to make every effort to draw the attention of users to your product and service. Content and properly configured ads are powerful tools, but far from the only ones.
At the next stage, it is important not only to keep the attention of the attracted audience, but also to induce it to go directly to the company’s resources.
At the same time, the SMM manager can develop a business strategy. It largely determines whether the company can make money or, on the contrary, lose it. Only a person with experience, who can analyze the situation and are able to feel the state of the market, can choose the right direction.
Among other things, an SMM manager must have organizational skills. This is necessary in order to properly arrange work with contractors. He has to:
• find performers on freelance exchanges or other Internet sites;
• set tasks;
• control execution.
It is important for a smm-specialist to understand technological issues. The introduction of automation tools that will make the page on the social network more convenient and interesting is also his task.
And finally, to keep abreast of all the innovations and trends, you need to constantly follow the news on your topic. According to statistics, a good SMM manager spends 30 minutes to an hour a day reading them.